Redken

Redken is a leading professional haircare and hair color brand trusted by stylists and salons around the world. Founded in 1960, Redken pioneered the science of healthy hair with its groundbreaking protein-based formulas and a commitment to pH-balanced products that respect hair integrity.
With innovation at its core, Redken offers a comprehensive portfolio of high-performance haircare, styling, and color solutions tailored to every hair type and concern. From the iconic Redken Shades EQ Gloss—a cult favorite for vibrant, demi-permanent color—to the restorative Acidic Bonding Concentrate line, Redken blends salon-quality performance with cutting-edge science.
Redken products are backed by the expertise of top industry professionals and are designed to deliver visible results, nourish and protect, and support long-term hair health. Whether you're looking to maintain vibrant color, repair damage, boost volume, or define curls, Redken empowers you with professional-grade solutions for every step of your hair journey.