Proraso is a star of Italian shaving. For almost a century, Proraso has transformed the art of shaving into a pleasurable daily ritual for men. Three generations of shaving that have made history. Proraso was invented by Piero Martelli in 1948 on the eve of an economic boom. He began with green (eucalyptus & menthol) Pre Shave Cream, a product whose freshness embodied the spirit of a new found era in Italy. Proraso created new Renaissance that was spreading a fresh new approach to living throughout Italy. Today Proraso with their original range of products green, white, blue, red and professional single blade line meets the needs of consumers and barbers all over the globe, providing a close and refreshing shave the "Italian Style".