Floid Men’s Grooming | Italian Barbershop Tradition Since 1932
Posted by VB on 1st Feb 2026
Floid: A Timeless Italian Grooming Ritual, Since 1932
When it comes to classic men’s grooming, few names carry the heritage and authenticity of Floid. Founded in Barcelona in 1932 and deeply rooted in traditional barbershop culture, Floid has become a global icon for men who value performance, ritual, and unmistakable masculine fragrance.
At Valley Beauty, we’re proud to offer the complete Floid The Genuine collection—crafted to elevate every step of the modern grooming routine, from shave to shower.
Classic Aftershave: The Original Barbershop Icon

Floid’s legendary aftershave is where it all began. Known for its instantly refreshing splash, it tones the skin, calms post-shave irritation, and leaves behind a signature barbershop aroma that has stood the test of time. This is the finishing touch that generations of barbers—and their clients—have trusted for decades.
Aftershave Balms: Comfort Without Compromise

For those who prefer hydration with a lighter feel, Floid Aftershave Balms deliver soothing care in a fast-absorbing, non-greasy formula. Designed to reduce redness and restore comfort, they’re ideal for daily shaving.
- Citrus Spectre – Bright citrus energy with warm woody depth
- Vetyver Splash – Earthy, refined vetyver with classic masculine character
Transparent Shaving Gels: Precision Meets Protection


Floid Transparent Shaving Gels are made for men who demand control. The clear formula allows full visibility for sharp lines and detailed beard work while enhancing razor glide to help prevent irritation. Perfect for both full shaves and precise grooming.
Body Washes: Daily Cleansing, Elevated


Turn an everyday shower into a grooming ritual. Floid Body Washes cleanse gently while leaving the skin refreshed and lightly scented. Designed for daily use, they balance effective cleansing with skin comfort.
- Citrus Spectre – Fresh, energizing citrus with modern barbershop flair
- Vetyver Splash – Warm, earthy sophistication with timeless appeal
Bath Soaps: Traditional, 100% Vegetable-Based Care


Floid Bath Soaps bring old-world craftsmanship back to the bath. Made with 100% vegetable ingredients and enriched with lecithin, shea butter, and sesame oil, they gently cleanse while helping keep skin soft, smooth, and elastic. A true nod to traditional European grooming.
Deodorants: Clean Protection, Signature Scent


Floid Deodorants provide reliable, skin-friendly odor protection using a magnesium-based formula. Designed to apply smoothly and stay comfortable throughout the day, they complete the grooming routine with a coordinated Floid fragrance.
Two Signature Scents, One Iconic Brand
Across the Floid The Genuine line, two fragrance profiles define the experience:
- Citrus Spectre – Bright, fresh citrus layered with warm woody and aromatic notes
- Vetyver Splash – Earthy, elegant vetyver with classic masculine depth
Both are inspired by authentic barbershop tradition, yet perfectly suited to modern daily grooming.
Why Choose Floid at Valley Beauty?
Floid isn’t just grooming—it’s heritage, ritual, and confidence in a bottle. Whether you’re drawn to the cooling splash of the original aftershave, the comfort of a nourishing balm, or the daily reliability of body and bath products, Floid offers a complete system built on decades of expertise.
At Valley Beauty, we take that experience one step further. Valley-Beauty has been awarded by Google with the “Top Quality Store” badge, an honor given to merchants that consistently provide a great shopping experience, including trusted service, reliable fulfillment, and customer satisfaction.
Explore the full Floid The Genuine collection at Valley Beauty and bring classic barbershop grooming into your everyday routine.
Frequently Asked Questions
What is Floid?
Floid is a heritage men’s grooming brand founded in 1932, inspired by classic barbershop traditions and known for its iconic scents and shave-care performance.
What products are in the Floid The Genuine line?
Aftershave, aftershave balms, transparent shaving gels, body washes, bath soaps, and deodorants.
Aftershave vs aftershave balm—what’s the difference?
Aftershave is a classic splash that refreshes and tones; balm is a lightweight moisturizer that soothes irritation and adds hydration.
What do Citrus Spectre and Vetyver Splash smell like?
Citrus Spectre is bright citrus with warm woody notes; Vetyver Splash is earthy vetyver with woody, aromatic depth.
Are Floid shaving gels good for precision work?
Yes—transparent gels offer clear visibility for beard shaping and sharp lines while enhancing razor glide.
Are Floid bath soaps vegetable-based?
Yes—Floid bath soaps are made with 100% vegetable ingredients and enriched with lecithin, shea butter, and sesame oil.
How do I build a full Floid routine?
Cleanse with body wash/soap, shave with transparent gel, finish with aftershave or balm, and use the matching deodorant.
Why buy Floid from Valley Beauty?
Valley-Beauty has been awarded by Google with the Top Quality Store badge, awarded to merchants that provide a great shopping experience.
Google Top Quality Store — The Top Quality Store badge is awarded to merchants that provide a great shopping experience.
