Floid
Floid is is a legendary Italian grooming brand celebrated for its unmistakable barbershop heritage and authentic, timeless scents. Founded in 1932, Floid has earned a devoted following among traditional wet-shaving enthusiasts, professional barbers, and anyone who appreciates high-quality men’s grooming with a classic Italian touch.
While Floid is best known for its iconic aftershave lotions—such as Floid Genuine and Mentolado Vigoroso—the brand today offers a complete grooming collection. This includes aftershave balms, shaving gels, deodorants, and bar soaps, all crafted with the same commitment to comfort, freshness, and skin-soothing performance. Every product carries Floid’s distinctive masculine fragrance profile and delivers the refreshing, toning, and revitalizing experience the brand is famous for.
Trusted for more than 90 years, Floid continues to combine old-school barbershop tradition with modern skincare benefits. Whether you’re looking for a cooling aftershave, an invigorating deodorant, a rich shaving gel, or a classic bath soap, Floid offers a complete grooming experience rooted in Italian craftsmanship and timeless style.