Tenax

Tenax is an Italian brand specializing in professional hair styling products, crafted by Ludovico Martelli—the renowned creator of Proraso. Established in Florence, Tenax offers a comprehensive range of hair care solutions designed for both professionals and discerning individuals seeking quality and performance. ​
The Tenax lineup includes various pomades, gels, and shampoos, each formulated to deliver distinct hold levels and finishes. Notable products feature water-based pomades that provide strong hold with a natural look and easy washability. ​
Embracing the rich Italian barbering tradition, Tenax combines vintage-inspired packaging with modern formulations, ensuring that users achieve their desired hairstyles with confidence and style.